Your real profit after eBay's fees, promoted listing fees, the shipping label and what you paid. Or work backwards to the price you need to list at.
eBay takes its fee percentage and the ad rate on the whole order, including shipping and the sales tax the buyer pays.
Estimates for US sellers using eBay's published final value fee rates (checked October 25, 2026). Your actual fees can differ. What's not included · Selling on eBay UK? · eBay Australia?
Connect your eBay account and every sale comes in with the real fees eBay charged, the ad fee, and your label cost. Add what you paid once, and your profit, margin and ROI are always up to date.
A 2-minute walkthrough of the fees on one of my own eBay sales, and how to use this calculator.
Three things decide what eBay takes from a sale. Most profit mistakes come from missing one of them.
The final value fee is charged on the total amount of the sale: the item price, the shipping the buyer pays, and the sales tax. A $40 item with $8 shipping and 7% tax is charged on $51.36, not $40.
On top of the percentage, eBay adds $0.30 to orders of $10 or less and $0.40 to orders over $10. Athletic sneakers with a sale total of $150 or more skip it.
Starter Store and no-store sellers pay the same rates. Basic stores and up get lower rates in many categories, and some categories, like guitars and books, have their own rates.
US rates from eBay's fee pages, checked October 25, 2026
| Category | No store / Starter Store | Basic store or higher |
|---|---|---|
| Most categories (home, toys, collectibles, clothing and more) | 13.6% up to $7,500 | 12.7% up to $2,500 |
| Books & magazines, movies & TV, music (not vinyl) | 15.3% up to $7,500 | 15.3% up to $2,500 |
| Vinyl records | 13.6% up to $7,500 | 12.7% up to $2,500 |
| Electronics, cell phones, cameras (not accessories) | 13.6% up to $7,500 | 9.35% up to $2,500 |
| Desktops, laptops, tablets, monitors & printers | 13.6% up to $7,500 | 7.35% up to $2,500 |
| Video game consoles | 13.6% up to $7,500 | 7.35% up to $2,500 |
| Trading cards and comic books | 13.25% up to $7,500 | 12.35% up to $2,500 |
| Coins & paper money (not bullion) | 13.25% up to $7,500 | 9% up to $4,000 |
| Athletic sneakers, $150+ sale total | 8%, no per-order fee | 7%, no per-order fee |
| Women's bags & handbags | 15% up to $2,000 sale; 9% above | 13% up to $2,000 sale; 7% above |
| Jewelry (not watches) | 15% up to $5,000 sale; 9% above | 13% up to $5,000 sale; 7% above |
| Watches, parts & accessories | 15% up to $1,000; 6.5% to $7,500; 3% above | 12.5% up to $1,000; 4% to $5,000; 3% above |
| Musical instruments & gear | 13.6% up to $7,500 | 10.35% up to $2,500 |
| Guitars & basses | 6.7% up to $7,500 | 6.7% up to $2,500 |
| Car & truck parts & accessories | 13.6% up to $7,500 | 11.5% up to $1,000 |
"Up to" means the rate applies to the part of the order total up to that amount; the part above it is charged 2.35%. "Sale" rates apply one rate to the whole order total. Every category also pays the per-order fee except athletic sneakers with a sale total of $150 or more. Seller level: Top Rated Plus listings get 10% off the percentage part (not the per-order fee); Below Standard sellers pay an extra 6% of the total (7% after four or more months in a row).
A calculator shows one sale. Your real yearly profit also has supplies, mileage, unsold inventory and returns in it, and that's where most sellers' numbers drift.
For most categories without a store (or with a Starter Store), eBay charges a 13.6% final value fee on the total amount of the sale up to $7,500, plus a per-order fee of $0.30 on orders of $10 or less and $0.40 on orders over $10. With a Basic store or higher, the rate for most categories is 12.7% up to $2,500. Some categories have different rates; the table above lists the common ones.
Yes. eBay's final value fee is calculated on the total amount of the sale, which includes the item price, the shipping the buyer pays, sales tax and other applicable fees. Promoted Listings general ad fees are also based on the total sale amount, including shipping and taxes. That's why the calculator asks for the buyer's sales tax rate.
Yes. eBay's Starter Store final value fee rates match the standard rates for sellers without a store. The lower rates start with the Basic store, and Basic, Premium, Anchor and Enterprise stores share the same final value fee rates. Switch the store option in the calculator to see the difference on your own item.
It can. Above Standard and Top Rated sellers pay the standard rates. Top Rated sellers get 10% off the percentage part of the final value fee on listings that qualify for Top Rated Plus (same or 1-business-day handling and 30-day or longer free returns, or 14 days in some categories like jewelry, watches and collectibles); the per-order fee isn't discounted. Below Standard sellers pay an extra 6% of the total sale (7% after four or more months in a row). Pick your seller level in the calculator to see the difference.
Your break-even price is the sale price where the money the buyer pays covers eBay's fees, any ad fee, the shipping label and what you paid for the item, leaving $0 profit. Because eBay's fee is a percentage of the total, you can't just add your costs together. The calculator shows your break-even price for every calculation.
Not when eBay provides the label. eBay's fee page says that for sneakers sold through Authenticity Guarantee with a free shipping label, no final value fee applies to shipping. The buyer pays eBay a flat $14.95 for shipping and you get a free FedEx label, so neither shows up in your profit. Turn on the Authenticity Guarantee switch after picking Athletic sneakers.
Margin is profit divided by what the buyer paid you (sale price plus shipping charged). ROI is profit divided by what you paid for the item. A $10 profit on a $50 sale is a 20% margin; if the item cost you $5, that's a 200% ROI. These match how Autotabit calculates margin and ROI in the app.