See what eBay UK takes from a sale and what you actually keep after postage and what you paid. Or work backwards to the price you need to list at.
Only if you're VAT-registered: type the VAT included in this sale and profit leaves it out. The calculator doesn't work it out for you.
Estimates for sellers on eBay.co.uk using eBay's published fees (checked 4 November 2026). Your actual fees can differ. What's not included · Selling on eBay US? · eBay Australia?
Connect your eBay UK account and every sale comes in with the real fees eBay charged, the ad fee, and your postage label. Add what you paid once, and your profit, margin and ROI are always up to date, in pounds.
eBay UK charges private and business sellers in completely different ways. Which one you are decides almost everything.
UK-based private sellers pay no final value fee and no regulatory operating fee on most sales. Instead, the buyer pays eBay a Buyer Protection fee on top of your price. Vehicles work differently.
The final value fee is charged on the total amount of the sale, item price plus postage. On top of that: 30p per order of £10 or less, 40p over £10, and a 0.35% regulatory operating fee.
eBay's business seller fees are quoted before VAT, so the calculator adds VAT at 20% (you can switch it off). Your eBay Shop level doesn't change the final value fee rate; it changes how many free listings you get.
From eBay UK's business selling fees page (last updated 30 September 2026), before VAT
| Category | Final value fee |
|---|---|
| Most categories (antiques, art, baby, collectables, dolls, garden, health & beauty, musical instruments, pottery, sporting goods, sports memorabilia, stamps, toys) | 10.9% |
| Clothes, shoes & accessories | 11.9% |
| Men's & women's trainers | 11.9%; 7% if the item price is £100 or more |
| Women's bags & handbags | 12.9% up to £800; 7% above |
| Jewellery (not watches) | 14.9% up to £1,000; 4% above |
| Watches, parts & accessories | 12.9% up to £750; 3% above |
| Books, comics & magazines, films & TV, music | 9.9% |
| Mobile & smart phones, laptops, desktops, tablets, printers, digital cameras, camcorders, lenses, TVs, headphones, home audio & hi-fi | 6.9% up to £1,000; 3% above |
| Other computing, phone, camera, sound & vision and video game items | 9.9% |
| Video game consoles | 6.9% up to £400; 2% above |
| Appliances, DIY tools & workshop equipment | 6.9% up to £400; 3% above |
| Power tools, tyres, GPS & sat nav | 6.9% up to £750; 3% above |
| Vehicle parts & accessories | 9.5% up to £750; 3% above |
| Home, furniture & DIY (other) | 11.9% up to £500; 7.9% above |
| Furniture, bath, other home plumbing & fixtures | 10.9% up to £500; 7.9% to £1,000; 3% above |
| Coins | 10.9% up to £450; 3% above |
| Holidays & travel | 7.9% up to £650; 3% above |
| Power strips & surge protectors | 9.9% up to £250; 7.9% above |
| Tents | 10.9% up to £250; 7.9% above |
| Business, office & industrial | 12.5% |
| Crafts, pet supplies, wholesale & job lots, event tickets, electronic smoking, Everything Else | 12.9% |
"Up to" rates apply to the part of the total up to that amount, per item, and the lower rate to the part above. Every order also pays the per-order fee (30p up to £10, 40p over £10) and the 0.35% regulatory operating fee. Top Rated sellers get 10% off the percentage part of the final value fee on Premium Service listings (not the per-order fee). Below Standard sellers pay an extra 6 percentage points on the total (7 after four or more months in a row). A few flat-rate categories aren't listed here (for example hair extensions & wigs, 11.9%); pick "Other" in the calculator and type the rate from eBay's page.
A calculator shows one sale. Your real yearly profit also has supplies, mileage, unsold stock and returns in it, and that's where most sellers' numbers drift.
For UK-based private sellers, eBay charges no final value fee and no regulatory operating fee on sales in every category except cars, motorcycles and vehicles. Private sellers get 300 free listings a month, then pay 35p per listing. If the item is sent outside the UK, there's a 3% international fee on the total sale.
Business sellers pay a final value fee that depends on the category, from 6.9% up to 14.9% (most categories are 10.9%; NFT categories are 5%), on the total amount of the sale including postage. On top of that there's a per-order fee of 30p on orders of £10 or less and 40p over £10, and a regulatory operating fee of 0.35% of the total. eBay's business fees are quoted before VAT.
It's a fee the buyer pays eBay on items bought from UK-based private sellers: 10p per item plus 7% of the item price up to £20, 4% of the part from £20 to £300, and 2% of the part from £300 to £4,000. It's added on top of your price, so it doesn't come out of what you receive. Pick "Private seller" in the calculator to see what your buyer pays.
For business sellers, yes. eBay's final value fee is calculated on the total amount of the sale, which includes the item price, postage and any applicable taxes. The 0.35% regulatory operating fee is also on the total. The Buyer Protection fee for private sellers' buyers is charged on the item price only.
Your Shop level doesn't change the final value fee rate for business sellers; it changes your free listings. Your seller level can: Top Rated sellers get 10% off the percentage part of the final value fee on Premium Service listings, and Below Standard sellers pay an extra 6 percentage points on the total sale (7 after four or more months in a row).
Margin is profit divided by what the buyer paid you (sale price plus postage charged). ROI is profit divided by what you paid for the item. A £10 profit on a £50 sale is a 20% margin; if the item cost you £5, that's a 200% ROI. These match how Autotabit works out margin and ROI in the app.